Google engineer and SEO expert Matt Cutts reviews web sites and tells us what the Google search algorithms, and your users, are looking for.

If you’re an SEO nerd, there’s lots of great insights in here on how to make it easier for Google to find your content. Some are obvious, like don’t use pictures of text — use text! Other points are a bit more inside baseball, but still valuable.

The takeaway, though, is that Google provides a better service to its users when it can provide them with high-quality, relevant results, and not spam, link farms, scraped text, duplicated pages, and other junk. In other words, as panelist Vanessa Fox says,

What search engines want is what users want.

SEO site review session from Google I/O 2010.